Privacy Policy - EBS Training Academy

EBS Training Academy ("we", "our", "us") delivers training services and materials to trainers and learners across the UK. Our Data Protection Officer (or representative) can be contacted at:

  • Email: ellieprince@ebsinstantcare.co.uk

What Personal data we collect

Depending on how you engage with us, we may collect:

  • Identity & Contact Information (e.g., name, job title, email, phone number, organisation)

  • Training Data (e.g., course enrolments, attendance records, assessments)

  • Account & Billing Details (e.g., payment info, invoices)

  • Website & Technical Data (e.g., IP address, cookies, logs, browser/device type)

  • Optional Sensitive Data (e.g., accessibility requirements)—only when directly provided by you and strictly necessary for service delivery.

How we use you Personal Data

We process your data for the following purposes:

  • Service delivery – managing enrollment, training content, and communication

  • Administrative needs – billing, records management, customer support

  • Legal compliance – fulfilling contractual and regulatory obligations (e.g., HMRC, audit)

  • Improvements & analytics – anonymised usage data to enhance user experience

  • Communications – sending updates, with opt‑outs available for marketing

Our Legal Bases for processing

Under UK GDPR, we rely on the following lawful bases:

  • Contractual Necessity – to provide training services you request

  • Legal Obligations – e.g. financial or statutory requirements

  • Legitimate Interests – such as system administration and improving our services, balanced carefully against individual rights

  • Consent – for optional services like newsletters or non-essential cookie use

Policy Continued....

Data Sharing

We only share your data when necessary:

  • Service Providers (e.g., payment processors, hosting platforms) – only with contractual guarantees of GDPR compliance

  • Legal Authorities – if required by law or official request

  • Business Transfers – in cases like mergers or acquisitions, with safeguards maintained

International Transfers

Your data will remain in the UK or EEA unless we explicitly inform you otherwise. If transferred elsewhere, we’ll ensure legal safeguards (e.g., standard contractual clauses) are in place.

We apply security measures aligning with UK GDPR principles—data encryption, access controls, and regular audits—to protect your information.

How Long We Keep Your Data

We retain personal data only as long as needed:

  • Training records: up to 6 years (to meet audit/tax obligations)

  • Website analytics & logs: retained in anonymised form for periodic review

  • You may contact us to discuss deletion sooner if conditions allow


Your Rights

You have rights including:

  • Access – obtain your data and processing details

    • Correction – rectify inaccuracies

    • Erasure (“right to be forgotten”) – where lawful

    • Restrict Processing

    • Data Portability – obtain your data in a reusable format

    • Object – e.g., to marketing processing

    • Withdraw Consent – at any time where consent is the basis

    • Complain – to the Information Commissioner’s Office (ICO)

    Cookies & Tracking

    • We use cookies necessary for site functionality. For non-essential cookies (like analytics), consent is obtained following ICO guidelines.

      Privacy by Design

      We embed privacy into our systems and operations from the outset, following the “privacy by design” principles.

      Changes to This Policy

      We may update this policy, especially to reflect legal changes or improvements in our practices. Significant updates will be communicated via our website and, where appropriate, via email.


    Summary Table

    SectionKey Takeaways
    What we collectContact, training, billing, technical, optional sensitive data
    Why we collect itService delivery, legal compliance, improvements, communication
    Legal basisContract, legal obligation, legitimate interest, consent
    Who we share withService providers, legal authorities, in business transitions
    Security & retentionSecure measures in place; data held only as long as necessary
    Your rightsAccess, correction, erasure, portability, objection, consent withdrawal, complaint
    Cookies & trackingEssential + consented non-essential following ICO rules
    Privacy by designBuilt-in from development and operations
    Policy changesNotified via website or email where appropriate